About us
We make grocery fun
Let's face it, doing groceries can be a snoozefest, but not on our watch. We're on a mission to sprinkle some excitement into your cart and inject a kaleidoscope of colors into your life. Say goodbye to boring and bland shelves and hello to vibrant displays exploding with color and good vibes. We select, you enjoy!
A space for discovery
At Superette, grocery shopping is anything but ordinary! Picture a world where every aisle is a treasure trove of new, innovative goodies that you've never seen before. Plus, with a selection that rotates every few months, there's no time for you to get bored. So, forget about the same old, same old, and embark on a magical experience where creativity and curiosity have no limit.
Treat yourself guilt-free
No need to stress over ingredient labels – we've got your back! We're all about the good stuff; harmful ingredients, artificial additives, and other nasties are a major no-no. Trust us, you can fill your basket with your eyes closed – we've done the homework for you! Only the best finds make it to our shelves, so indulge worry-free and let the good times roll!
Sustainable but cool
At Superette, where turning sustainability into the hottest trend in town! With eye-catching packaging and innovative green brands, we're flipping the script on eco-friendly – proving it's anything but dull. Every item in our aisles is a win-win for you and the planet. Shopping responsibly without sacrificing pleasure and style? Piece of cake! Saving the planet has never looked this fabulous, trust us!
Meet our founder
Hey, hey, hey! 👋 Naomi here, the founder of Superette, ready to spice up your shopping game!
Growing up in the hustle and bustle of my parents’ restaurant, my childhood was a flavor-packed adventure (thanks, Mom and Dad 💖). I remember little sneaking into the kitchen to watch the chefs work their magic and try everything they were preparing. 🪄 During our trips to London or Paris, I would beg them to stop at every health food shop, to explore their alleys and grab some local goodies. 🤩
Thing is, I get bored real’ easily and hate routine, so I'm always on the hunt for the next big thing. But, why keep all these gems 💎 for myself, if I can share them with the world? That’s why I created Superette, a place for curious shoppers (like me 😄) that celebrates innovation and creativity. Here, we embrace the bold, the different, and the downright exciting! We spotlight unique items from emerging brands you won't find at your regular grocery store, made responsibly, and with aesthetically pleasing packaging.
Grab your cart and let’s have some fun! 🛒✨
Our curation criteria
Looks good
At Superette, we're *almost* all about looks: We value creative brands with fun and attractive packaging, 'cause we first eat with our eyes!
Tastes good
Of course, taste is king around here! We wouldn't want you to be left hanging because, hey, it's what's on the inside that truly counts – no room for disappointment!
Feels good
We select healthier, planet-friendly options that uplift both you and the Earth. Here, we're all about having a blast in #guilt-free mode - because life's too awesome not to!